Sara Muszanski
Visual Communication
Senior Project | Chicago Fashion Week Rebrand
Chicago Fashion Week is a series of fashion events produced by FashionBar LLC, a fashion consulting company. The event showcases a variety of fashion wear and local designers in a week long series of fashion shows.
The goal of the rebrand is to increase brand awareness, improve brand perception and reestablish the Chicago Fashion Week event within Chicago’s community and within the Fashion Industry.
The strategy of the rebrand is to give Chicago Fashion Week its own visual identity as an independent business so that it has its own identity separate from any sponsors. The strategy is to revamp Chicago Fashion Week’s branding, website, and social media content to attract a larger audience.
Attributes: Movement, Drama, and Ingenuity.
Deliverables
Logo | Brand Standards Guide | General Admission Ticket | VIP Ticket | Social Media Graphics (5) | Website
Disclaimer: The royalty free photography used for my Senior Project was sourced from Pexels.com and Unsplash.com.
Previous Student Work
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The Most Mysterious Song on The Internet | Magazine Spreads 2020
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Ark | Brand Identity System 2021
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PeaWee's Daycare | Logo 2020
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Bodoni Type Specimen | Poster 2019
Artist Bio
Name: Sara Muszanski
Major: Visual Communication
Minor: Marketing
My primary interests include the development of brand identities through design, packaging design, digital media and print. My interest in marketing strategies and solutions expand my perspective and contribute to the way I design.