Logan Andrews
Visual Communication
Senior Project 2022
My goal for my senior project is to design a campaign to display “Unity in the Community” and bring awareness to all residents of the Chatham neighborhood and from those who are in charge of keeping up the neighborhood on areas of improvement.
The campaign will consist of two main stages of improvement that the Chatham neighborhood needs: street lighting and safety, and cleanliness and unity within the community. Better street lighting can help reduce the crime that occurs in the neighborhood, and cleanliness can be more improved if the community unites together to make the neighborhood be clean and look presentable.
My deliverables consisted of four posters, 2 email blasts 4 social media platforms, and 6 flyers to promote unity within the Chatham community.
Chatham Chicago Unites
est. 2022
Chatham Chicago Unites is the logo for the social media campaign and part of the slogan of the campaign.
Street Lighting & Safety Posters
Good street lighting will reduce crime in the neighborhood. This poster was used to promote better street lighting and show what good street lighting can do for the Chatham community.
Improving Cleanliness & Unity within the Community Posters
Improving Cleanliness in the neighborhood can help bring the community together to clean up. This poster promotes to our residents to care for their community by coming together to clean up and make their community look more presentable.
Improving Cleanliness & Unity within the Community Posters
Improving Cleanliness in the neighborhood can help bring the community together to clean up. This poster promotes to our residents to care for their community by coming together to clean up and make their community look more presentable.
Email Blasts
These are the mobile Email Blasts for street lighting and improving cleanliness. Each blast promotes the social media campaign as a whole and encourages residents who received the email, to get more involved with their community and sign up for petitions and more information to receive for emails about the Chatham community campaign.
Street Lighting & Safety Flyers
These series of flyers represent good street lighting and also what bad street lighting causes, which is promoting and encouraging residents to sign the petition for better street lighting in the Chatham neighborhood.
Improving Cleanliness & Unity within the Community Flyers
These series of flyers promote weekly Saturday community clean ups in the Chatham neighborhood, which is also reflected in the calendar below.
This is the Chatham community mobile Instagram profile.
These are the mobile individual Instagram posts that have been designed and posted on the Chatham community page.
Twitter, Facebook, LinkedIn
These are the mobile designs of Twitter, Facebook, and Social Media platforms where all the digital flyers are displayed to promote Unity within the Chatham Community.
Calendar of Events (May-August 2022)
This is the Calendar of Events for the social media campaign. Each date for each event is highlighted.
Calendar of Events (May-August 2022)
This is the Calendar of Events for the social media campaign. Each date for each event is highlighted.